![]() ![]() ![]() Sold in a distinctive clear glass bottle with a printed-on label, the light “tropical pilsner” style beer, at 4.6% alcohol by volume, is often served in bars in export markets with a slice of lime pushed into the bottle’s neck. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.Corona Extra is the best-selling Mexican beer in the world and the number one imported beer in the United States and Canada. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. For more information, visit , and refresh your perspective on Instagram or on Twitter.Īs always, Corona encourages consumers to enjoy its products and relax responsibly. The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. Sales of Corona remain strong, with recent data revealing that sales have increased by more than 17% since March 2020. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on La Vida Más Fina. "La Vida Más Fina" is a fully integrated campaign launching on Corona's social channels with a dedicated GIPHY library, digital support, PR, and :15 and :30 television commercial spots that will air during the NBA playoffs and finals. Now, with the return of professional sports - a category Corona has long supported - the brand is ready to share its refreshed perspective with the world. Since then, "La Vida Más Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. And who better to introduce this concept than Snoop?" "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. " La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. ![]() These beliefs are embedded deeply in Corona's - and Snoop Dogg's - roots and are universal values that continue to grow in importance. "La Vida Más Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." "And with everything going on in the world, that's a perspective people really might need to hear right now. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Translated as "the Fine Life," La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. As written on every bottle, Corona is crafted to be La Cerveza Más Fina, "the Finest Beer," and the new campaign takes this philosophy a step further.
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